SEO is a funny old game…..

A couple of years ago I would never have imagined that success in Google could depend on the colour of the hat you are wearing, whether that was likely to fade in the wash or the danger of sand in a box.

Nor did I know my PR from my SEO or SERPs or even how to avoid a penalty (which anyone English knows we are notorious bad at – damn German precision!)

Then,  out of nowhere, my T&L (trial and error!) style of “optimisation” seemed to pay off and I hit number one spot for various terms.  Probably my biggest achievements were ranking in the top six of Google UK for “iPhone” and “PS3” amongst several hundred million results.

However, this isn’t a Hollywood blockbuster with limited story and a happy ending.  Well, not yet anyway.

I am now at position 21 at the top of page 3 for “iPhone” and the trouble with T&L…..you don’t have a damn clue which bit was the most successful.

Back to the drawing board!

OK, so I can hardly pretend that I spent my formative years with access to PCs and the Internet but I get by fairly well.   That is, until it comes to search engine rankings!

The Web is littered with promises of top spots in the hallowed ground that is Google but does anyone truly know what Search Engine Optimisation (“SEO”) is really all about?   I have one or two sites in top spots after months of work but the problem is that those followed months of trial and error with a bit of logic thrown in.

Take the search term “free iPod” for example.   I did very little work and held top spot for months in Google UK.   I have now dropped and have no idea what to do to redress the balance.   The same applies to “free gifts“.

So, back to the trial and error drawing board for me!